CONICAL / Creative technology / Auckland, New Zealand
Made to move
people.
AI films. Immersive worlds. Playful experiences.
We’re a creative technology consultancy and production studio making AI video, animation, virtual reality and augmented reality for brands, agencies and organisations.
Selected clients & collaborators
What we do
Imagination.
With a purpose.
Choose a service, or start with a conversation. We’ll help find the production approach that fits your brief.
01 / Films with character
AI video & animation
Cinematic brand stories and campaigns. Watch our I Love Ponsonby film for a taste of the character, humour and imagination we bring.
02 / A different perspective
Virtual reality
Immersive training, interactive demonstrations and worlds people can step into.
03 / Beyond the screen
Augmented reality
Connect digital characters, games and stories with real places, products and people.
Selected client projects
This is what
it looks like in action.
Real briefs. Real audiences. Creative work made to be watched, explored and played.
Mobile game / App integration
KFC 6 & Shout
A multi-season cricket game and rewards experience inside the KFC New Zealand app.
Augmented reality / Retail
Spark Commercial Bay
Two augmented reality experiences bringing a sci-fi world into a flagship retail space. Commissioned by Colenso.
Original worlds / Made by CONICAL
We don’t just talk
about imagination.
Our own games and stories are where we push our craft. Meet the worlds, watch the films and see what’s taking shape.
Original game / Coming soon
Faeborne
A fantasy action-adventure through Lamparis. Watch the teaser and discover the world we’re building.
Original IP / VR & animation
The Green Fairy
A little fairy’s search for belonging became a story world spanning VR, animation and AR.
Our original film series
Time Travel New Zealand
Cinematic adventures through Aotearoa’s places and past, with Alex and a time-travelling umbrella.
A real person. A creative team.
Come chat to me.
We’ll work it out.
I’m Alex, founder and producer at CONICAL. Tell me what you want to make, who it’s for and what it needs to achieve.
I’ll help shape the idea and bring together the filmmakers, artists and developers it needs. You stay close to the people making the work.
Inside the studio
There’s a whole
process behind the magic.
Performance, experiments, green screens and real-time worlds. Come behind the scenes with Alex and the team.
Behind the scenes
Inside virtual production
Alex explores filmmaking inside a real-time world.
Unreal Engine spotlight
From idea to story world
Epic Games visits the making of The Green Fairy and CONICAL’s original-IP journey.
A conversation is a good place to start
Got an idea?
Talk to Alex.
Tell me what you want to achieve. I’ll help you work out the approach, bring the right team together and get things moving.