FINDING THE MAGIC

STORYTELLING

We can’t start anything without a good story. The script is the blueprint to follow as the supporting structure for an engaging and entertaining end product.

CONCEPT ART

We need to paint a clear picture of the look and feels of the production we are developing. If we can capture the essence of this on paper, we can translate it into virtual space.

STORYBOARDING

We bring storylines to life with beautifully crafted storyboards and animatics that clearly communicate the story-driven content.

ART & DESIGN

We push into more detail as we breakdown each asset from the script and storyboards getting them ready for production.

3D MODELLING

Using the concept art as well as the blueprints from Art & Design, we proceed to creating a series of 3D models for all the hero assets of the show / app / game.

RIGGING & TEXTURING

3D Characters require a more sophisticated approach as their bending joints and waving hair needs to be rigged accordingly in preparation for animation.

OPTIMIZATION

Our assets are optimized for AR/VR and cinematic animated video so that it can be re-purposed across multiple platforms for storytelling and game development.

PROPS & ASSETS

Just like 3D characters, key hero assets may also need to be rigged for the character to interact with.

ENVIRONMENTS

We build virtual sets with our 3D assets so we can give the user more areas to explore in the game world. The more elaborate the virtual set, the more room we have to film within it.

MOTION CAPTURE

Our motion capture shoots can support up to four actors at the same time. We rig face cameras on the performer to get both body and facial capture happening at the same time. The production planning for mocap is meticulous and intricate, but it allows for more flexibility in post-production for further tweaks and refinements.

DATA CLEANUP

After production, we gather all the raw data and tie in loose ends, if the performers were occluding any data points during the performance.

RE-TARGETTING

We re-target the mocap data into our 3D characters, where we can see our story coming to life. At this point we animate areas of the body that couldn’t have been captured such as hands and hair.

BLUEPRINTS

With Blueprints in Unreal, we are able to put together gameplay elements from within the editor, serving as our version of a pre-editing software.

LIGHTING & CINEMATOGRAPHY

With custom scripting and shaders, we are able to achieve the lighting and camera work we need to capture the scene as well as the stylized approach for the graphics or its level of realism.

AR/VR EXPORT

Given that our assets and animation process is cross platform, we are easily able to export our FBX files into AR/VR formats.