WHAT’S
COMING?
WHAT’S
COMING?
CONICAL
RESEARCH
CONICAL
RESEARCH
INTRODUCTION
For the New Zealand and Australian market, we’ve opened CONICAL Research as an innovation lab for hire and technology partner in R&D. CONICAL Research is a space to test new ideas, prototype and develop tools that can be applied to our clients’ projects.
Our goal is to collaborate with like-minded companies to innovate and re-define what entertainment will look like in the 2020s. We are not just implementing the new – we are defining the new now.
QUEST FOR THE
EXPERIENTIAL AGE
We are moving from an era of information gathering, to the Experiential Age. We’ve gone from the era of the ‘what’, to focus on ‘how’ we deliver and process this information more efficiently.
QUEST FOR THE
EXPERIENTIAL AGE
Information overload for an average person has taken its toll. We are so busy processing information from all directions that we are losing the tendency to think and feel.
We are moving from an era of information gathering, to the Experiential Age. We’ve gone from the era of the ‘what’, to focus on ‘how’ we deliver and process this information more efficiently.
THE 2020s
LANDSCAPE
WE HAVE ARRIVED
To engage with the next generation of consumers, we need to offer unique, live, and interactive experiences. Immersive technologies (AR/VR/MR) are already being integrated by businesses around the world to enhance the customer experience.
Adoption of emerging technologies will continue to accelerate in the coming decade. It’s impossible to experiment with every single piece of technology that comes out. That’s why our approach remains focused in the most fundamental tool we have at hand: storytelling.
We believe the best way to develop and research is to try to tell a story. That’s what will resonate with audiences long term and allow them to feel what a brand stands for.
CONTACT
CONTACT
ALEJANDRO DAVILA
alex@conical.nz
(+64) 21 136 5905
Auckland, New Zealand