VIRTUAL
REALITY

INTERACTIVE MEDIA SPECIALISTS

We have been creating virtual worlds for a long time with videogames and 3D animation. VR (virtual reality) plays with your senses to make you believe that the virtual is real.

Even though it was originally created to serve the gaming industry, it has now been embraced by businesses to create risk-free simulations and immersive marketing experiences.

VIRTUAL
REALITY

INTERACTIVE MEDIA SPECIALISTS

We have been creating virtual worlds for a long time with videogames and 3D animation. VR (Virtual Reality) plays with your senses to make you believe that the virtual is real.

Even though it was originally created to serve the gaming industry, it has now been embraced by businesses to create risk-free simulations and immersive marketing experiences.

2021 Reel

Virtual Reality NZ

THE GREEN FAIRY

The Green Fairy is a 2016 virtual reality film created by CONICAL, which premiered at Westfield Malls around New Zealand on October 2016. The film was first created in Unity and later adapted to the Unreal Engine.

IMMERSIVE STORYTELLING

The project was initially developed as a prototype to explore immersive storytelling techniques. We partnered with university researchers and industry professionals in L.A. to create a seamless story-driven experience.

As the project grew, we received funding from the New Zealand Film Commission to upgrade the VR film into a world-class experience. After its New Zealand nationwide roadshow, we received requests and sponsorship to showcase as a New Zealand product at international events in Sydney, Los Angeles, Miami and Paris.

THE GREEN FAIRY

‘The Green Fairy’ is a 2016 virtual reality film created by CONICAL, which premiered at Westfield Malls around New Zealand on October 2016. The film was first created in Unity and later adapted to Unreal Engine 4.

IMMERSIVE STORYTELLING

The project was initially developed as a prototype to explore immersive storytelling techniques. We partnered with university researchers and industry professionals in L.A. to create a seamless story-driven experience.

As the project grew, we received funding from the New Zealand Film Commission to upgrade the VR film into a world-class experience. After its New Zealand nationwide roadshow, we received requests and sponsorship to showcase as a New Zealand product at international events in Sydney, Los Angeles, Miami and Paris.

LEADING TECHNOLOGY RETAILER

Noel Leeming took on virtual reality for their staff training programs. The interactive learning simulation was introduced internally and used nationwide. It provided a fun learning experience that re-imagined eLearning practices.

LEARNING & DEVELOPMENT PROGRAMS

The program was focused on teaching Noel Leeming’s employees the critical skills needed to work safely through interactive VR environment. The scenarios were geared to teach staff how to operate specific in-store equipment and provide them with an immersive overview of the health and safety guidelines.

Training in VR enables companies like Noel Leeming to effectively teach staff whilst saving cost and time compared to traditional training methods.

LEADING TECHNOLOGY RETAILER

Noel Leeming took on Virtual Reality for their staff training programs. The interactive learning simulation was introduced internally and used nationwide. It provided a fun learning experience that re-imagined eLearning practices.

LEARNING & DEVELOPMENT PROGRAMS

The program was focused on teaching Noel Leeming’s employees the critical skills needed to work safely through interactive VR environment. The scenarios were geared to teach staff how to operate specific in-store equipment and provide them with an immersive overview of the health and safety guidelines.

Training in VR enables companies like Noel Leeming to effectively teach staff whilst saving cost and time compared to traditional training methods.

VIRTUAL REALITY TUTORIALS

We’ve partnered with NZ’s leading VR arcade to produce a series of tutorials in Virtual Reality and 3D animated videos for its visitors to learn the health and safety guidelines to play games in VR.

ARCADE MANAGEMENT SOFTWARE

We have created a bespoke branded navigation system, game launcher, and a robust back-end management system that helps staff manage arcade games and session times.

Beyond software development, we have collaborated with the VR Studio creatives to bring their brand to life with fun animated characters in an interactive story-world that engages all your senses.

VIRTUAL REALITY TUTORIALS

We’ve partnered with NZ’s leading VR arcade to produce a series of tutorials in Virtual Reality and 3D animated videos for its visitors to learn the health and safety guidelines to play games in VR.

ARCADE MANAGEMENT SOFTWARE

We have created a bespoke branded navigation system, game launcher, custom VR controllers and a robust back-end management system that helps staff manage the arcade games.

Beyond the software development, we have collaborated with the VR Studio creatives to bring their brand to life with fun animated characters in an interactive story-world that engages all your senses.

VIRTUAL TOUR

AUT 360° is an immersive video experience currently being toured internationally at various school fairs, bringing an interactive approach into exploring the university campus.

Students follow AUT-bot to different locations, where they learn more about each department in an immersive experience that is unparalleled with the engagement you’d receive from a brochure or flyer.

AUT 360° is an immersive video experience currently being toured internationally at various school fairs, bringing an interactive approach into exploring the university campus.

VIRTUAL TOUR

Students follow AUT-bot to different locations, where they learn more about each department in an immersive experience that is unparalleled with the engagement you’d receive from a brochure or flyer.

EXPLORING MYTHS AND LEGENDS

We created a story-driven VR Experience about the legend of Maui fishing out the North Island of New Zealand. The 3-minute adventure aims to bring younger audiences to engage with cultural storytelling with the same passion they have for games and animated content.

360° VIDEO vs. TRUE VR

360° video, which is often referred to as VR, is not what true virtual reality offers. Marketing materials often use the terms 360° and VR interchangeably, which has misguided consumers to confuse the two.

In 360° video, audiences can safely look around within an enclosed spherical space; but they may get motion sickness pretty quickly if they move around too much.

On the other hand, a true virtual reality experience uses high-end headsets with built-in sensors that match your movements in physical space within the virtual world. Instead of just looking around, a viewer becomes a player and can move around virtually within the game-world.